User experience Essay Example | Topics and Well Written Essays - 750 words

User experience - Essay Example In order to evaluate the website, a range of the users is selected from the targeted audience and assigned particular tasks to evaluate the scrupulous and diverse characteristics of the website. Moreover, in order to get information regarding the experiences of the users while using the website, the users are given a website usability form to be filled so that the website of the Phone4u can be evaluated. After looking at every element of the interaction and usability factors and based on the results of the evaluation, suggestions and recommendations are made (Cornell University Library, 2012). The recommendations would be presented to the company for improving several aspects of the website to reach the targeted audience, trust development on the visitors and customers, moreover, guidance to increase the web traffic (Dumas, 2008, p37). The usability test is one of the essential steps in the evaluation of the user’s likeness and dislike-ness while using the Phone4u’s website. This will require acquisition of user opinions and to present an analysis of the information to guide the decision on the areas of improvement. Since most of the features are observable qualitative attributes, this study will have to convert them into quantitative variables for ease of data analysis. Changes are good in order to improve the website, however, at the same time it is important to consider the fact that some users do not welcome changes so easily and may prefer to remain in the previous version of the website rather than the new one with improved features (Kendall & Kendall 2011, p58). The evaluation will lead to the decision making for the new version of the website based on the information from user response. The statistics will be gathered as comments from the selected users. The participants’ views reflect the present trend and